With more than four decades of experience, Aston Properties is a privately held retail real estate investment and development firm based in Charlotte, NC, focused on the Southeast.
CREgrow Founder & CEO Dave Lewand worked directly with Aston’s marketing team, which included Emma Kelly-Smith and Jennifer Malina, beginning with a full site build in 2023 that also carried Aston’s new brand identity. In 2025, Aston chose to work with CREgrow again for a separate need: the property display rebuild below.
Aston’s property data runs on the Property Capsule (VTS) API, which out of the box renders a dated search. CREgrow rebuilt the presentation layer: filters for keyword, major tenant, state, city, portfolio and square footage, clustered pins on a full-bleed map, cards that show each property, and a table view that lists available space suite by suite. Each property also gets a detail page with photos, key tenants, leasing contacts, site plans and documents.
Same data source. A completely different product.
At tradeshows, Aston used to pay for a separate app to display properties. They do not anymore. The site now runs on booth displays and iPads, and team members use it in the field. No recurring app cost, and no outside vendor between them and an API edit.
Another top performer according to Google: Accessibility, Best Practices and SEO all 100, Performance 97.
The old homepage featured a static photograph. The new one pairs a rotating video with Aston’s message: Neighborhood Roots. Institutional Capability.
Our Properties & Projects run on a platform that did not offer a modern search out of the box, so we set a high bar. Dave and his team not only understood our rebrand completely, but also had a deep enough command of the platform's API to bring our display vision to life. We recommend CREgrow without hesitation.
Dave and Emma at ICSC LAS VEGAS: their booth monitor displayed the new website instead of a separate app that Aston used to pay for.
Before and after: Aston’s property search, with an updated property detail page below.
AstonProp.com features:
- Homepage Full-Width Hero with Company Message
- New Brand Identity Implementation – Logo Mark, Header, Typography
- Booth Display and iPad Ready – Replaces a Separate Tradeshow App
- Properties and Projects Page – Custom UI Built on the Property Capsule (VTS) API
- Full-Bleed Custom Map – Replaces the Default Embedded Map
- Clustered, Aston-Branded Pins – Properties Group by Region as You Zoom
- Advanced Search – Keyword, Major Tenant, State, City, Portfolio, Square Footage Range, Availability
- Live Result Count – Property Total Updates as Filters Change
- Grid and List Display Toggle for Properties and Projects – Photo Cards or a Data Table with Square Footage and Space Available by Suite
- Property Detail Pages – Custom Layout for Every Property
- Photo Gallery – See All Photos per Property
- Video Gallery – See All Videos per Property
- Key Tenant Roster – Every Tenant Listed per Property
- Leasing Contact and Property Manager – Direct Email and Phone
- Tabbed Sections – Overview, Plans, Interactive Map, Documents
- Interactive Map – Capsule Map, Street View and Google Views with Property Boundary Overlay
- Request More Info on Every Property
- WordPress Content Management System (CMS)
- Multiple Editor Capabilities
- Modern Website Traffic Analytics
- SEO and AEO Optimization – Search and Answer Engine Visibility
- High-Rank Performance (Score: 97/100)
- High-Rank Accessibility (Score: 100/100)
- High-Rank Best Practices (Score: 100/100)
- High-Rank SEO (Score: 100/100)
- Automatic Site Backup
- SSL Certification
- High-Speed Cloud Hosting
- Monthly Maintenance & Support
